Instagram is an extremely powerful marketing tool with 1.16 billion users and substantial growth of 76 million in the last quarter. It offers a dramatic reach for brands and subsequent engagement with their target audience.If you aren’t on it, you are missing out. To help you kickstart your presence, I’ve put this short guide together.
Upgrade to a business account
The first thing you’ll want to do is upgrade to an Instagram business page. This will give you access to many features not available to non-business accounts.
Read: The Advantages of Working in Digital Marketing
Benefits include
- You get to add more information on your profile for followers to see, such as contact information and a call to action button
- Access to insights and metrics on posts and stories
- Access to ads and shopping
- Primary and secondary messaging inboxes
Choose goals
Choosing the right social media goals is super important to your business marketing success. Once you decide what kind of growth can really help improve your business, it’s time to start crafting some specific social media goals.
Ask the right questions to determine what marketing means. Are your goals to:
- Get new leads?
- Increase brand awareness?
- Sell products directly?
- Partner with other brands?
- Become an industry influencer?
A great idea is to implement the S.M.A.R.T. goal framework for maximum efficiency:
- Be specific: Be clear
- Ensure measurability: There should be some kind of metric for every goal
- Be attainable: Goals should be stretched, but still within reach
- Be relevant: Goals should benefit the business
- Be timely: Set deadlines
Optimize your Instagram profile
Read: How to Fully Optimize SEO’s Digital Marketing
To create a great first impression you need to set up your bio strategically. It should convey your brand personality in only 150 characters.
You get a few other fields to describe your brand as well: These are:
- Your name: 30 characters
- Your username: AKA your handle
- Your website: A clickable URL
- Your category: A business feature
- Contact info: Where to find you
- Call-to-action buttons: For users to interact directly from your profile page
- Your brand photo: your logo
Create beautiful visuals
Instagram is a visual medium, so your posts need to look great. Give your followers unique and creative content they can’t find anywhere else.
Although you don’t need professional photography, your photos need to be sharp, well-lit, and well-composed. Videos should be crisp, clear, and interesting to the audience.
Grab your audience’s attention by creating visual content that tells a story.
Read: 8 Types of visual aids to use in your marketing strategy
Write better captions
Your brand voice is just as important as your brand look, and consistency is key.
The best caption length is generally 138-150 characters for organic posts, and 125 characters for Instagram ads. Always keep in mind that only the first two lines of text appear in the news feed without having to tap more. You’ll want to get all the important text into those first two lines while keeping it relative, creative, and on-brand.
Use hashtags
Increase your discoverability and visibility by using hashtags. Keep it relevant and specific to your niche. Focus on brand-related and local hashtags for maximum benefit.
It is recommended to use between five and nine hashtags per post, although you are allowed up to thirty for each.
The right hashtags can help boost engagement on posts, and make them more likely to show up higher on feeds.
A great idea is to create a branded hashtag. Use this on each of your posts, to drive brand awareness. Likewise, people can use it when they post content related to your brand. This will in turn help you find content from fans that you can connect with.
Implement shoppable posts
Followers are generally keen to buy from the brands they follow. Tap into this resource by integrating your online store with Instagram. (provided your account has been set to a business profile).
This enables you to tag your products in posts, stories, and IGTV.
Use influencer marketing
Expose your brand to a new audience by working with an influencer. This will extend your reach and subsequently increase your followings.
Find an influencer whose values align with yours. This person should ultimately be an extension of the way your brand represents itself on social media.
Conclusion
With a solid strategy in place and dedication at hand, you’ll soon be an active social media marketing brand.
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